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Museum CEO talks move to South End, Charlotte’s changing identity and the future of Southern storytelling

The Levine Museum of the New South is preparing for a major new chapter — one that museum leaders hope will help redefine how Charlotte engages with history, community and public conversation. After years without a permanent home, the museum plans to relocate to a new South End campus that blends modern design with the preservation of a historic church site, while expanding its role as both a cultural institution and a civic gathering space.Ā 

In this episode of The Charlotte Ledger Podcast, Levine Museum president and CEO Richard Cooper spoke with The Ledger’s managing editor Ashley Fahey about the museum’s search for a new home, why South End emerged as the right fit and how the institution has continued growing its audience even without a permanent building. The conversation also explores:

  • How the museum hopes to preserve and incorporate the historic Grace Covenant Church site into the new campusĀ 

  • Why community feedback is shaping everything from exhibits to gathering spaces and family programmingĀ 

  • How technology like artificial intelligence, virtual reality and interactive design could play a role in the future museum experienceĀ 

  • What ā€œNew Southā€ means in 2026 and how the South continues evolving culturally and demographicallyĀ 

  • Why museums and libraries remain among the country’s most trusted institutions during a divisive political eraĀ 

  • How the Levine Museum hopes to become both a history museum and a community hub where difficult conversations can happen safelyĀ 

  • The challenges of funding and building a major cultural institution in one of America’s fastest-growing cities

What is The Charlotte Ledger Podcast?

We talk with Charlotte leaders about important and interesting issues, to make you smarter, tell you things you don’t know and introduce you to people with insights about trends in Charlotte. It’s available on Apple Podcasts, Spotify and other major podcast platforms.

šŸŽ§ Previous episodes of The Charlotte Ledger Podcast:

This episode of The Charlotte Ledger Podcast was produced by Lindsey Banks. For more information on The Charlotte Ledger, go to TheCharlotteLedger.com.Ā 

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