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New slime experience called the Sloomoo Institute invites Charlotte-area children, and their parents, to dig into the gooey sensation

Johnny, Carroll, Wes and Wade Walton digging in at the Sloomoo Institute Charlotte. (Photo courtesy of Carroll Walton)

by Carroll Walton

Hidden in the depths of a bedroom cabinet, behind a tooth fairy pillow and a stash of upcoming birthday cards, are vials of gooey ingredients to make slime. 

Out of reach (and mind) of three sons — aged 10 and 8-year-old twins — this parent learned the hard way how messy slime can be. Brightly-colored evidence still clings to a bedroom rug, downstairs carpet and one upholstered chair. 

So why keep the slime kit? You never know when you might need something to brighten somebody’s day. 

But now, rather than facing the messy consequences of do-it-yourself sliming, the Sloomoo Institute is here. It’s a museum for slime, where the “i” and “e” are replaced by “oo’”s, and it opened at the Metropolitan in midtown this month. Charlotte is one of nine cities with a Sloomoo now, joining New York, Chicago, Los Angeles, Atlanta, Houston, Boston, Philadelphia and, coming later this year, Washington, D.C. 

Inside the 7,500 sq. ft. space at 1100 Metropolitan Ave. F160, where West Elm used to be, is a celebration of the ooey and gooey. As my oldest, Wade, summed up: “It’s bins of slime.”  

My borderline sarcastic and ever tactile tween spent more than two hours touching, kneading, stretching, elbowing, sniffing and squishing the slime in every five-gallon vat throughout the museum. It beckoned him with vibrant colors, multiple textures (from cloud cream to jelly) and scents, ranging from Froot Loops to fresh baked bread.

Wade, with his twin brothers Johnny and Wes in tow, smeared slime on a wall in the name of art, squished it in rhythm to piped-in music and wiggled their toes in it — after disinfecting their feet with wipes first, of course, on the instruction of a zealous employee. 

And Wade, a little more daring than his brothers, stood in poncho and hood to be splashed by blue goo. The museum charges extra for the experience, which was like something circa Nickelodeon's “You Can’t Do That On Television” show from the 1980s.

Johnny didn’t love the wait to see Wade slimed, but he got a second wind with a chance to slingshot a ball of slime at his twin brother, Wes. And about the time Wade had hosed and dried his feet and put his Crocs back on, we ran into two mothers and daughters who were friends of ours from church.

The eight of us adults and children lingered, hands wrist deep in bright pink, watermelon-smelling, bubble-popping slime. We chatted for much longer than is usually afforded by antsy children trying to untangle their mothers from conversations at a grocery store, library lobby or pool deck. That effect was just what Sloomoo co-founder Karen Robinovitz had predicted, she said during a preview of the museum. 

“This is really about digging in,” Robinovitz said. “The idea around the vats is that people can gather around with friends, family, make new friends and talk about ‘What does the smell remind you of?’ ‘What does this feel like for you?’”

Visiting over a vat: from left, Wade Walton, Kasia Bishop, Wes Walton, Stella Bishop, Delilah Jane Phillips and Johnny Walton. (Photo by Carroll Walton)

Slime is a great way to get lost in your senses and out of your own head. That’s how Robinovitz remembers being reintroduced to slime as an adult. She was living in New York in 2018, mourning the death of her husband from mental health issues and her teenage cousin in a high school shooting. A friend, Melissa de la Cruz; her husband, Mike Johnston; and their 10-year-old daughter, Mattie, came to visit. Mattie brought slime ingredients to make and stay busy with while the adults talked, but soon enough, Robinovitz was down on the floor playing with it, too.

“Melissa said they had to go, and I remember being completely confused because I thought, ‘You just got here,’” Robinovitz said. “She said, ‘You've been on the floor with my daughter for four hours.’ That's when I realized I had just reconnected with joy. I didn't think I'd have joy again.”

Robinovitz said she’d tried therapy, antidepressants, shamans, healers and grief counseling. 

“When I found slime, it started to slowly bring me back,” she said. ”It was like re-meeting my 7-year-old self. I hadn't seen her in a long time.”

Robinovitz took some slime to her friend, Sara Schiller, who was facing significant challenges of her own. Schiller’s husband was dealing with disabilities from a stroke, and the eldest of their two daughters, then 11, was nonverbal because of a rare genetic condition called Angelman syndrome.

Schiller’s daughters played with slime in a way she hadn’t seen before.

“We saw them playing as equals,” Schiller said. “My older daughter can't play Connect Four or cards or Monopoly, so they didn't really play.” 

It’s not surprising, then, to see how hands-on Robinovitz and Schiller have been about opening their newest business in Charlotte. They spent the grand opening wearing brightly clad outfits, mingling and stretching slime with patrons. 

“This is equally made for adults because adults need to let go,” Robinovitz said. “It's a permission to be your silly self and suspend your reality for a little while and get into this….One of my favorite comments from a parent was, ‘I feel like my kids got to meet me when I was their age.’”

Co-founders Karen Robinovitz (left) and Sara Schiller dig in at Sloomoo Institute Charlotte. (Photo by Carroll Walton)

In our contingent at the watermelon slime, one mom friend told us about growing up in the Polish community in Buffalo, N.Y., and how playing with slime reminded her of making pierogies at her parents’ butcher shop. Our other mom friend, a pastor who was about to start a new job working with hospice, told us taking slime to meet her patients would be a great way to engage them in conversation.

The power of goo is palpable at Sloomoo, too, which makes it a practice to hire neurodivergent employees. And Sloomoo Institute Charlotte has sensory-friendly hours one Thursday each month. 

The Sloomoo owners seemed to have answers to questions before you ask them. We were not going to make it through the museum without at least one of my boys wearing some slime. But a helpful employee nearby helped us get a stain off Johnny’s shirt with her “slime eraser” spray bottle. The museum has QR codes posted on the wall, linking to directions for a cleaning solution made of white vinegar and water. They also sell a slime-cleaning kit in the gift shop. (Your best bet, and they tell you this on the website, is not to wear your best clothes or shoes on the visit. Our boys wore Crocs.) 

So what’s the catch to all of this? Maybe the price. Tickets for both kids and adults start at $29.99 and, with dynamic pricing on weekends, can climb into the $40s. That adds up for families, especially if it takes just an hour or so to go through. So another reason it behooves adults to let their guard down is to get the most value from the experience. 

And for kids? Ages 5 to 12 is probably the sweet spot. It definitely helps to have children who are slime-crazy to begin with, and mine certainly are. 

“I wouldn’t pay extra money for Sloomoo Falls,” advised Wade, who called it more blue-colored water than slime. “But I would pay to make my own slime. That was the best part.”

At the end of the tour, each guest gets to create their own slime, choosing color, texture, scent and charms. They get to stir it together themselves and play with it on the spot. 

“I love this,” said Johnny, rolling his orange-colored, lemon bar-smelling, butter-textured slime in his hands. “I’m so glad we came.”

“Name mine the ‘Green Surprise,’” said Wes, whose surprise was that his slime smelled like gingerbread. 

Wes Walton was all smiles with his hands in some cloudy pink slime. (Photo by Carroll Walton)

Each of us walked back out to the free Metropolitan parking deck carrying 8 ounces of slime in its own circular container. The fact that I let everyone bring theirs home was an endorsement enough. I did draw the line: they weren’t allowed to open slime in the car, and at home, they could only play with it outside or on the hardwood of the upstairs hallway.

Perhaps it’s no surprise that we spent a few days reading our bedtime Harry Potter in the hallway, and they smashed their Sloomoo slime as they listened.

Carroll Walton is a longtime journalist and freelance writer who authors The Ledger’s weekly Fútbol Friday newsletter on Charlotte FC. Reach her at [email protected].

📹 Watch Walton and her sons enjoy the slime-making in action on The Ledger’s Instagram page:

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This week in Charlotte: Elon Law’s plans for Charlotte; NCDOT’s I-77 proposal; Political donations under scrutiny; A century of the Junior League; LaMelo Ball rent dispute

On Saturdays, The Ledger sifts through the local news of the week and links to the top articles — even if they appeared somewhere else. We’ll help you get caught up. That’s what Saturdays are for.

Education

  • Elon Law plans measured approach: (Ledger🔒) Elon University intends to grow its new full-time Charlotte law program gradually, with an emphasis on small classes and academic quality. School leaders say the approach is designed to avoid the enrollment and oversight problems that contributed to the closure of Charlotte School of Law.

  • New N.C. community colleges president: (Business North Carolina) North Carolina's State Board of Community Colleges selected Monty Sullivan, the longtime former head of Louisiana's community college system, as the next president of the state's 58-college network, citing his record of nearly doubling enrollment and expanding workforce training.

  • CMS bus driver applications hit record high: (WCNC) Charlotte-Mecklenburg Schools says a record turnout at summer hiring events is helping its push to recruit 150 new bus drivers before the new school year. The district is expanding training as it works to address past delays and student safety concerns. 

Politics

  • NCDOT sweetens I-77 toll lane proposal: (WFAE) The North Carolina Department of Transportation is considering up to $300M in community investments tied to the project, including greenways, recreation space and two community-owned grocery stores on Charlotte’s west side. The offer could help build support among city leaders who previously opposed the $4.3B project.

  • Report details costs of municipal elections: (Longleaf Politics, subscriber-only) A new audit by State Auditor Dave Boliek found that 2025 odd-year municipal elections cost counties about $8.4M to administer. While the report makes no policy recommendations, it could provide data to support future proposals to shift local elections to even-numbered years or make other election changes aimed at reducing costs and easing staffing challenges.

Local news

  • Junior League celebrates a century of service: (Ledger) The Junior League of Charlotte is marking its 100th anniversary after contributing more than 1.7M volunteer hours and $13.7M  to local causes. The organization has evolved from an exclusive social group into a broader network focused on community service, leadership development and connection among women.

  • Mental health center funding draws scrutiny: (Ledger) North Carolina has committed $35.2M to the planned Katie Blessing Center, which would become the state’s largest pediatric behavioral health facility. A campaign finance watchdog has questioned nearly $1M in political donations tied to the project’s backers, while founder Michael Estramonte denies any wrongdoing.

Business

  • Tryon Medical expands into Union County: (Union County Weekly) Tryon Medical Partners has opened its first Union County office in Waxhaw, offering internal medicine and primary care services. Located on South Providence Road, the 4,800 sq. ft. practice is part of the group’s broader expansion across the Charlotte region. 

Sports

  • UNC football manager placed on leave: (The Athletic) UNC Chapel Hill placed football general manager Michael Lombardi on paid administrative leave while investigating a human resources complaint that is also reportedly connected to interest from the College Sports Commission over potential name, image and likeness (NIL) and revenue-sharing compliance issues.

  • Legislature considers $25M for military games: (Charlotte Business Journal, subscriber-only) North Carolina lawmakers are considering a supplemental budget bill that would provide $25M for the 2027 Military World Games, an Olympics-like event planned next summer in Charlotte and other locations in the Carolinas.

  • Rent dispute follows LaMelo to Minnesota: (Observer, subscriber-only) A company owned by Cam Newton’s father is suing former Hornets star LaMelo Ball, alleging he is responsible for more than $280,000 in unpaid rent and HOA fees tied to a Charlotte property.

From the Ledger family of newsletters

  • A century of service. Plus: Honeywell CEO on company's future; Clarifying Charlotte Ballet’s ‘Nutcracker’ discount; Charlotte FC hosts All-Star game this week; CLT Bike Camp teaches kids safety; NCDOT floats benefits of I-77 reversal

Wednesday (🔒)

  • As political giving mounted, lawmakers backed teen mental health center. Plus: Update on Elon University's Charlotte law school; Wegmans fanatics thinking ahead to grocer's local debut; Pod on neighborhood history; NCDOT floats $300M in community benefits if I-77 widened

Friday (🔒)

  • The new household helpers: ‘House managers.’ Plus: What's the outlook for getting IMAX 70mm screens in Charlotte?; Drought eases after rains; Real estate firm cuts jobs; Restaurant for The Pearl; Farewell to Central Piedmont's 'Granddaddy Oak'

  • Far East Charlotte’s uneven growth: 'Residents have helped grow Charlotte's tax base, but the city investments have not kept pace with it'

  • Charlotte abuzz after MLS All-Star. Plus: Previewing Charlotte FC's game in Chicago 

  • Will office development soon ‘pencil’? Plus: Job cuts at major CRE firm; Restaurant at The Pearl?; Cheesecake Factory to Concord Mills; Ascent Housing buys another apartment property; White Lodging's South End hotel

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